Journal

In an exceptional partnership that spans continents and cultures, designer Jenny Krauss draws inspiration from the natural splendor of floral motifs to draw intricate patterns. These are meticulously brought to life through Ayacuchan embroidery, executed by skilled artisans in Peru. This collaboration not only celebrates the enduring allure of flowers,  but also honors Ayacucho's deep-rooted connection to floral patterns, reflecting the region's rich cultural heritage...

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Peruvian embroidery, particularly from the region of Ayacucho, boasts a rich and diverse history deeply intertwined with the cultural heritage of the Andean people. Ayacucho, located in the central highlands of Peru, has been a hub of textile production for centuries, with embroidery serving as a prominent form of artistic expression and cultural identity. Origins of Peruvian Embroidery The origins of Peruvian embroidery in Ayacucho...

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