Journal

At Jenny Krauss, every piece begins with an original hand-drawn design created by Jenny herself in the U.S.—but it’s in the hands of skilled artisans in Ayacucho, Peru, that these designs are brought to life through vibrant color and intricate embroidery. The palettes used in our belts, straps, and pouches are deeply inspired by the Andes: not only by the dramatic landscape, but by generations...

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  Why Wool? Wool has been at the heart of Jenny Krauss belts since the beginning, but its story stretches back much further—deep into the highlands of Peru, where weaving and embroidery have been part of the cultural fabric for centuries. For the artisans of Ayacucho, wool is more than just a material—it’s a connection to their heritage, a medium for artistic expression, and a...

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Jenny Krauss has always had a passion for art and design. After earning her degree in fine arts, she found herself longing for a way to reach a broader audience and make a more tangible impact. This desire led her to fair trade commerce, where she began collaborating with artisans in Bolivia. A chance meeting at a trade show in 2007 sparked a deeper connection...

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